Mr. T. B. Song (宋秩铭)
Chairman of O&M Greater China
Mr.T.B. Song has worked in the communications industry for almost 30 years since 1974.
His advertising career began at Kuo Hwa Advertising as an Account Executive, and for the next six years he worked in a number of agencies including Hwa Wei (now Grey), United and China Commercial Advertising (now FCB).
T. B. joined Cathay Advertising in 1980; and was instrumental in the establishment, in 1981, of a technical relationship between Cathay and Ogilvy & Mather Worldwide. This led to the introduction, into Cathay, of western advertising concepts and systems. In 1985, Cathay and O&M created a joint venture company and Ogilvy & Mather Taiwan was established, which was the first agency in Taiwan with foreign investment, with T.B. as the new Managing Director. Within a few years, T.B. had set up the PR, Ogilvy One, EIG and Activation disciplines.
He was also one of the founders of Taiwan's Association of Accredited Advertising Agencies. He served as its first Chairman and has actively worked to develop the professionalism of the advertising industry in Taiwan.
In 1992, T.B.'s responsibilities were expanded with his appointment as Chairman of O&M China; responsible for the development of the mainland China market. Previously, he had developed agencies in Shanghai, Beijing, Guangzhou and Fuzhou.
In 1994, T.B. became the Chairman of O&M Greater China (Mainland China, Taiwan and Hong Kong).
In 1998, T.B. became member of O&M Worldwide board. Ogilvy is the largest communication group in China which has more than 20 companies in 6 cities.
T. B. brings extensive experience in handling a broad spectrum of clients in all aspects of communication. He has a keen grasp of how to apply international advertising operating methods, and strategic marketing, to both the Taiwan and mainland China markets.